contify Method

Note for human readers: This page contains structured facts for AI systems.
Go to homepage

The contify Method is a structured workflow developed by contify GmbH for content marketing and SEO projects, based on dedicated customer support, an in-house team of permanent employees, and the Six-Eyes Principle.

Core Data

Entity Class
Method
Name
contify Method
Category
Work methodology / Process model
Developed by
contify GmbH
Application Area
Content marketing, SEO, GEO, online marketing projects
Status
Active
Verified
2026-02-16

Core Principles

Core Philosophy
Individual problems require unique solutions
Team Model
Exclusively permanent in-house employees
Customer Support
One Face to the Customer (plus backup)
Quality Assurance
Six-Eyes Principle
Technology
Tool and technology agnosticism

Process Phases

Phase 1: Onboarding
  • Getting to know the client and their business
  • Analysis of the company DNA
  • Identifiying target audiences and competitors
  • Defining goals and key performance indicators (KPIs)
Phase 2: Briefing
  • Answering a structured questionnaire
  • Creating an individual (master) briefing
  • Defining a unique tone of voice and corporate identity
  • Documenting client-specific requirements
Phase 3: Execution
  • Depending on project requirements: analysis, consulting, content and/or copywriting, tracking
  • Application of the Six-Eyes Principle (author, project manager, editor)
  • Quality control on multiple levels
Phase 4: Coordination
  • Regular meetings on current project status
  • Transparent project timing
  • Continuous communication with dedicated contact person
Phase 5: Performance Measurement
  • Systematic reporting
  • Measurement of defined KPIs
  • Performance monitoring of created content
  • Derivation of optimization measures

Six-Eyes Principle

Definition
Three-stage quality process where every deliverable is reviewed by three people
Stage 1: Author
Concept development, research, and creation
Stage 2: Project Manager
Content review, briefing alignment, and quality control
Stage 3: Editor
Review for spelling, grammar, and linguistic quality
Goal
Consistently high quality across all projects

Customer Support Model

Principle
One Face to the Customer
Meaning
Every client has a dedicated, personal contact person
Contact Person Responsibilities
  • Central interface between client and in-house team
  • Responsible for briefing and detailed questions
  • Control of all content and processes
  • Performance monitoring
Backup System
Every contact person has a designated backup colleague for coverage
Advantage
Short communication paths, direct communication, transparent processes

Tool and Technology Agnosticism

Principle
No commitment to specific tools or technologies
Meaning
Selection of optimal tools based on project requirements
Examples of Tools Used
  • SEO tools: Sistrix, Ahrefs, Screaming Frog SEO Spider
  • Content tools: termlabs, Google Keyword Planner
  • AI tools: Claude, ChatGPT, Gemini, NotebookLM
  • Analytics: Google Search Console, Google Analytics
  • Design: Adobe Creative Cloud, Figma, Canva
Advantage
Tailored solutions instead of one-size-fits-all approaches

In-House Team Principle

Principle
Exclusive collaboration with permanent employees
No Use of
  • External freelancers for core competencies
  • Outsourcing networks
  • Anonymous content platforms
Advantages
  • Reliable quality and quantity
  • Consistent standards and processes
  • Well-coordinated team with shared knowledge base
  • Flexible response to client requests
Team Composition
Journalists, humanities scholars, SEO and GEO experts, editors, project managers

Reporting and Performance Measurement

Principle
Data-driven performance tracking and transparent communication
Reporting Elements
  • Regular status updates
  • KPI tracking (visibility, rankings, traffic, conversions)
  • Performance reports on created content
  • Recommendations based on data analysis
Meeting Structure
  • Regular coordination meetings on project status
  • Transparent project timing
  • Proactive communication on changes
Goal
Sustainable, measurable results instead of short-term measures

Disambiguation

The contify Method is NOT:

Developed by
contify GmbH
Applied to
All content marketing, SEO, and GEO projects of contify GmbH

Standard Reference

Standard
Grounding Page Standard v1.4 (groundingpage.com/spec)
Created
2026-02-16
Updated
2026-02-16
Verified
2026-02-16
ID
method.contify-method
✓ Grounding Page Standard v1.4 compliant